Design notes · 04 of 25

How KUDZU was grown

KUDZU is a fictional bio-design lab in Athens, Georgia that grows structural materials from an invasive vine, mycelium, and bacterial cellulose. Its audience is architects and product studios shopping for materials with a conscience. The page has one job: make you want the sample box.

i.The signature element

A continuous SVG vine grows down the entire page as you scroll, branching at every section. It is generated in JavaScript after layout: section positions are measured, a seeded pseudo-random walk plots stem points down a left rail, and a Catmull-Rom pass converts them to smooth cubic béziers. The stem's stroke-dashoffset is scrubbed by a single ScrollTrigger mapped to document scroll, so the growing tip always rides just below the fold. Branches, leaves, and tendril curls get their own one-shot triggers keyed to absolute scroll positions: branches draw in, then leaves unfurl with an elastic.out spring anchored at their stem attachment point (transformOrigin: 50% 100%). The whole thing rebuilds deterministically on resize — same seed, same vine.

ii.Palette

Everything is argued for by the subject: forest floor, new growth, dried leaf litter. No accent colour exists that a plant did not make.

Deep forest
#132A13 — ink, panels, footer. The understory at dusk.
Moss
#4F772D — the vine stem, links, labels (darkened to #47682B at small sizes for 5.5:1 contrast).
Chlorophyll
#90A955 — young leaves, buds, footer links on dark. New growth is always lighter.
Cream paper
#F3EFE0 — the ground, with an SVG-turbulence grain at 5% so it reads as paper, not pixels.

iii.Type

The factory is a greenhouse.

Instrument Serif for display — one weight, roman and italic. Its high-contrast strokes and slightly botanical terminals carry the lab's field-journal voice; the italic is reserved for the words that grow (greenhouse, the manifesto, the footer signature).

Bio-design lab · Athens, Georgia

Karla for everything spoken plainly: body, specs, labels. Set on a deliberate scale (13 / 17 / 22 / 28 px, then fluid clamps for display) with wide-tracked 800-weight caps doing the wayfinding.

iv.Techniques

v.Iteration log

Pass 1 — Craft Pass 2 — Depth Pass 3 — Hardening ← Back to KUDZU